Sergei & Elvira. Creators, Warsaw

You’ve seen the cats. Now meet the creators.

We’re a married creative duo. He’s a professional dancer and choreographer, she’s a musician and makeup artist. One of our original dance videos went viral and inspired a wave of recreations, including the AI dancing cats you may have seen everywhere.

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Sergei and Elvira dancing hand in hand on an autumn road

Two creators. One universe.

The original vs. the trend

Wait… those viral AI cats?
That started with us.

It all started with a simple idea: just the two of us, doing what we love. We filmed it, posted it, and had no idea what was about to happen. Then people started recreating it. And somewhere along the way, AI joined the party.

The original: Sergei and Elvira dancing in front of a red wooden fence

The original Sergei & ElviraWatch the original on Instagram

AI-generated cat performing the dance in front of the same fence

AI recreation The catsNot our work. See source

Two AI-generated cats dancing by a graffiti wall

AI recreation More catsNot our work. See source

AI-generated version of the dance in a Van Gogh painting style

AI recreation Even Van GoghNot our work. See source

Left: our original reel. The other three are AI recreations made by other people, shown here as examples of the trend our video inspired. They are not our work and we don’t claim credit for them. Every tile links to its source on Instagram.

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Selected videos

More than one viral dance

Our content is a mix of dance, humor, aesthetics, and whatever crazy idea comes to mind next. Here are a few of our favorites, with the full reels and sound on Instagram.

Sergei and Elvira running toward the camera along a graffiti wall

Graffiti runWatch on Instagram

Sergei and Elvira in long coats and sunglasses, pointing at the camera

Coats & attitudeWatch on Instagram

Sergei and Elvira face to face by a boarded-up wall covered in tags

Face to faceWatch on Instagram

Sergei and Elvira dancing between rows of green stadium seats

Stadium seatsWatch on Instagram

Sergei grinning into the camera in front of a white apartment building

Street selfieWatch on Instagram

See all our work

Our impact

Big numbers, real screenshots

Everything below comes from Instagram Insights for both accounts, 10 September to 9 October 2026.

44.9MContent viewsBoth accounts, 30 days

42.6KFollowersCombined, two accounts

2.67MOriginal reel viewsThe viral dance alone

188KLikes on the original31.2K saves, 5.8K reposts

Full audience breakdown

For brands

We don’t just follow trends.
We create content that becomes one.

Our strength is turning simple creative ideas into entertaining, shareable moments with the potential to travel far beyond our own audience.

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Brand campaigns

Original reels built around your product, in our style and with our audience.

UGC & creative video

Content made for your channels: dance, humor, beauty, music, or all of it at once.

Choreography

Dance concepts and choreography for campaigns, events and other creators.

Licensing

Authorized use of our existing videos in ads, apps and AI-assisted projects.

About us

Meet the duo behind the videos

We’re Sergei & Elvira, a married creative duo bringing together dance, music, humor, and a little bit of chaos. From viral dance moments to playful experiments, we love creating content that makes people smile.

Our story