Our impact
Our creative impact
We are Sergei and Elvira, a married creative duo blending professional dance, choreography, music, makeup artistry, humor and visual storytelling. Together, our Instagram accounts generated more than 44.8 million content views in a single 30-day period.
All figures below are from screenshots of Instagram Insights for both accounts. Period for account totals: 10 September to 9 October 2026. Combined views and followers are totals across two accounts, not unique people; audiences and co-authored content may overlap.
30-day account totals
@mr_unvrs
21,979,729 views in 30 days. 31,815 followers, +5,527 net growth. 2,472,820 interactions. 34,637 profile visits.
@elvira.mua.music
22,910,492 views in 30 days. 10,827 followers, +5,968 net growth. 1,001,259 viewers (Instagram metric).
The original reel
The dance behind the AI cat trend
Before the dancing AI cats and countless online recreations, there was an original couple dance by Sergei and Elvira.
Also: 2.4K comments and a 15-second average watch time. Creator-provided Instagram Insights, as of 9 October 2026.
Audience profile
A global audience
Followers across Latin America, Europe and beyond. Country and age percentages refer to each account separately.
Sergei. @mr_unvrs
- Mexico 10.2%
- Poland 9.1%
- Brazil 8.3%
- Argentina 8.1%
- United States 4.4%
67.9% of followers aged 25 to 44.
Elvira. @elvira.mua.music
- Belarus 16.2%
- Poland 13.6%
- Brazil 8.7%
- Mexico 6.0%
- Russia 5.1%
72.5% of followers aged 25 to 44.
What this means for brands
Two audiences that overlap but don’t duplicate: dance and entertainment on one side, beauty and music on the other. Strong in Poland, Latin America and Eastern Europe, with a core of adults 25 to 44.
We don’t just follow trends. We create original ideas that inspire them.
Follower totals and view counts change daily. Rounded figures are used for display; the full breakdown is available on request.